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Showing posts from June, 2014

Circum-Byte: Introducing CHALE!, Ghana's newest street-talk web series!

Chale, how! Chale freeeesh! Depending on intonation, pronunciation, context, time of day, people involved, energy, mood, the Ghaniaan word " Chale " - apparently a localised version of "Charlie" - can mean very different things! In this case, it's the newest "street-talk" web series produced by the Fashionista GH and Excelsis crew which - according to the official CHALE! Facebook page - seeks to "c apture our very essence and the word on the street across an interesting mix of issues - some of which we easily gloss over." I mean, how can you knock that hustle? E be cool waaa. When Fashionista GH team lead Ob Absenser first sent me the link to preview, I was immediately captivated by the name and branding - ingenuous, I'm willing to bet that every konkonsa (gossip) session in Ghana begins with "Chale". Then came the sound bytes for M.anifest' s Blue (Charlie What Dey Happen) and it's street cred was sealed